Social Video Metrics that Really Matter

Social Video Metrics that Really Matter

One of the social media tools I use and recommend is HOOTSUITE. This post written by  Christina Newberry explains all the terminology used with Video metrics. Tracking your metrics is an important part of developing, measuring, and refining your social media strategy...
Music History and how we got to Streaming

Music History and how we got to Streaming

From the Phonograph to Spotify: The History of Streaming Music Written by Amanda Zantal-Wiener | @amanda_zw Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our...
How each generation is engaging on social media

How each generation is engaging on social media

Facebook is now the social network of choice for multi-generations!   According to a recent survey by Sprout Social 7 in 10 Gen Xers will likely purchase something from a brand they follow 30% of Millennials engage with a brand on social at least once a month 60% of...