SEO & SEM
SEARCH MARKETING – SEO and SEM
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
It involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
- SEO focuses on acquiring customers via visibility in natural/organic search results.
- SEM focuses on acquiring customers by placing paid ads (AdWords) on search result pages.
What is Search Engine Optimization (SEO)?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Google recommend the following to get better rankings in their search engine:
- Ensure your website is Mobile friendly and fast loading
- Make pages primarily for users, not for search engines.
- Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
- Make a site with a clear hierarchy and text links.
- Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Make sure that your
Finding the right keywords for SEO and PPC campaigns
Keyword research is one of the most important, valuable, and high return activities in online marketing.
Ranking for the “right” keywords can make or break your website. Through the detective work of researching your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers and competitors.
It’s not just about getting visitors to your site, but about getting the right kind of visitors.
With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers (potential customers) are already actively seeking.
Keyword-rich content ensures that your webpages will appear in Google’s or Bing’s top results.
Updating your web texts with valuable keywords, as well as variations of those keywords, will help to ensure successful keyword optimization.
Find keywords with less Competition – its easier to get rankings in the short term!
You should never rely solely on top keywords. The most popular keywords have the biggest search volume – but every day, thousands of your potential customers use small volume search terms for their queries.
These types of keywords are called long tail keywords (three and four keyword phrases), which represent about 70% of all search traffic. Since there is less competition for low-volume keywords, their use will allow a website to easily obtain higher rank.
Plus it has been proven that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “training shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Nike Fingertrap max size 9” practically has their credit card out!
Take the first step to great keyword rankings…………….
Give us a call or send an email with your web address and your biggest competitor’s web address.
We will do some basic preliminary research and offer you some FREE advice.
Would you like to know:
- Who your online competitors are?
- How well you perform against them?
- What keywords they are successful with?
- What online adverts they are running?
- What are the best Keywords for your website?
We have the ways and means to find out all the crucial information you need to know, to help you attract more CUSTOMERS.
AdWords is an online PPC advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.
Backlinks are links from other web sites that come to your site. The number of backlinks, the relevance of the linking pages and the keywords that are used in the backlinks (anchor text) influence the position of your page in the search results.
It’s not enough that many other websites link to your site. The quality of the links is also important. 20 good backlinks are better than 100 low quality links.
Five factors that define a high quality link
1. The link uses one of your keywords in the anchor text
If you want to get high rankings for the search term “custom cricket kit“ then it helps a lot if the links to your website contain these words. The text that is used to link to your site – called the anchor text – influences the words for which your website will get high rankings.
The anchor texts in the links to your website should vary but they should contain the keywords for which you want to get high rankings.
2. The link should come from a relevant page
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won’t hurt your rankings but Google likes links from websites that are related to yours better.
A related page is a web page that has loosely to do with the topic of your website. If you have reason to believe that the visitors of the web page might be interested in what you have to offer then the other page is a related web page.
3. The link should go to a relevant page on your site
It’s better to get links to the page that is most relevant to the linked anchor text. If the anchor text is “bespoke football kit” then you should make sure that the link goes to a page that deals with football kit.
4. It’s good if the link is from an authority site
Links from pages with high authority will help to increase the Google rankings of your website. The Link Influence Score (LIS) or Page Rank (PR) helps you to judge the authority score of a website.
5. The link should not have a nofollow attribute
The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don’t help your search engine rankings.
The positive effect of your outbound links
The good news – links from your website (outbound links) to other sites can also influence the positions of your pages in Google’s search results.
Plus links to other sites add value to your website because they show your visitors that you have nothing to hide and that you have confidence in your website.
If you link to high quality sites with useful content, web surfers will associate your website with these high quality sites and improve the experience of visitors who visit your website.
The negative effect of links to other websites
Links to other websites can also have a negative effect. If you link to websites that are spammers then search engines might ban your website from their search results.
Use your common sense: if a website looks shady or if the offers on the website look to good to be true then don’t link to that website.
The websites to which you link contribute to the image that web surfers get about your site.
Offer your visitors links to good websites with interesting and related content.
The Venta SEO approach
Our way is to treat SEO as a crucial part of your overall Marketing strategy and ensure that it works with and supplements your other activities – aimed at growing your business.
As each customer has different requirements and expectations for their online activities we will take the time to find out all about your company and its products/services before we make any suggestions to you.
However, the main stages remain the same; it’s just the amount and depth of work that changes for each project. We will offer you different SEO packages to suit your aspirations and budget.
Stage 1 – Research and Analysis
The keywords that we select for you are one of the most important factors that will influence the overall success of your web site.
So we will start by brainstorming some words and phrases with you and then use numerous online tools to research the best keywords for your site in terms of competition, ranking, traffic and difficulty.
A final Keyword list (the number depending on the SEO package required) will then be agreed with you and used in the next stages.
Stage 2 – On Page Optimization
This process is carried out at the start of the project using all the information gained in the initial research phase.
- Content Optimization
- Image Optimization
- Meta tag Creation –Title, H1, Keyword, Description
- Google XML Sitemap Creation – regularly updated
- Google Analytics Setup
Stage 3 – Off Page & Social Media Marketing
These are the different tasks that are manually carried out on a monthly basis to get your site to the highest possible positions on all the agreed search engines over a prolonged period of time – this does not happen overnight. You really need to commit to a minimum of 6 months to get sustainable, ethical results on Google.