What is Social Media?
Social media refers to the means of interactions among people in which they CREATE, SHARE and EXCHANGE information and ideas in virtual communities and networks
The challenge is to get the right people engaging with you on the right platforms
Social Media for Business
Although business owners recognise the power of social media in engaging with their customers, most lack the expertise, or the resources, to apply the latest digital marketing techniques.
You should measure success by the levels of ENGAGEMENT you have with your followers.
It is crucial that all your Social Media activity is part of the overall Marketing Strategy of your business.
PLUS…………..Ensure the consistency and Social Momentum across all your channels
The 7 most important social media channels for businesses are:
Social network available in 70 languages with 1.3 billion monthly active users. 425 million of these are active users logging in with mobile smartphones. Ideal for companies in B2C markets.
Created in March 2006, Twitter is a micro blogging site.
- Now there are 260 million monthly users worldwide and 10 million active users in the UK
- 80% of UK twitter users are active on their mobile device, compared to 60% globally.
There is no quick fix to getting people to follow you. You can ‘buy’ followers, they don’t help in the long term and can ruin your company reputation
Video sharing site owned by Google, with 1.3 billion monthly unique visitors and 100 million people taking a social action (likes, shares, comments etc) every week.
- YouTube is the second largest search engine in the world!
- Every minute, 72 hours of video are uploaded to YouTube
B2B Business focused networking site with over 10 million members in the UK, and 2 million company profiles worldwide.
- It represents 18% of the UK population – making it the no.1 professional social networking space for the UK
- 79% of LinkedIn users are over 35, and it’s also the only main social media site where men outnumber women
- Every second 2 new members join Linkedin
Social network launched in 2011, attracting 25 million members in its first month! Now estimated to have 830 million active monthly users.
Google+ is quickly becoming an essential part of any business’ social media strategy and is making a Google+ account mandatory for all Gmail users.
The image based social network has grown dramatically in the past six months and now boasts more than 60 million monthly users – with 80% being female.
It is a social network that allows users to visually share, curate, and discover new interests by ‘pinning,’ images or videos to their own or other pinboards
You can either upload images from your computer/mobile device or pin things you find on the web using the Pinterest bookmark.
Instagram is the fastest growing social network globally!
Now has 200 million unique users every month, but at its current growth rate of 23%, (over the last six months) Instagram is expected to have 302 million users by 2015.
Instagram is the No. 1 social network for delivering engagement, according to a recent report by Forrester. The social network delivers 58 times more brand engagement than Facebook and 120 times more than Twitter. Instagram is different from other social platforms; there are not any clickthroughs or actions beyond viewing, liking or sharing a post.
This means campaigns are purely for branding and they are measured based on reach, ad recall and awareness.